The Future of Luxury Mobility
Beyond
Boundaries
Crafting the ultimate journey for the bold. Command the road with raw power; enjoy the view in refined elegance.
470+
Horsepower
5.5s
0-100km/h
1,115 km
Total Range
235 km
Pure Electric Range
Our Collection
Explore Our Models
Brand Story
Freedom, Redefined
Born from a passion for the great outdoors, ROX blends rugged capability with a refined sanctuary. We don’t just build SUVs; we craft the ultimate gateway to nature for those who refuse to leave luxury behind.
Innovation
Engineering Excellence
Armored Safety
Built with 87% high-strength steel, featuring 360 degrees sensing and an autonomous emergency response system designed for unyielding protection.
AI Intelligence
Powered by a dual-chip architecture, our self-learning AI adapts your suspension and drivetrain to terrain conditions in milliseconds.
All-Terrain Mastery
Five dedicated ROX Modes (Snow, Rock, Mud, Sand, Wade) allow you to conquer any landscape from desert dunes to arctic tundra with supreme confidence.
Hybrid Performance
The 1.5T Range Extender works in perfect harmony with dual electric motors, delivering track-ready torque with the endurance of a long-distance explorer.
CRAFTSMANSHIP & INTERIOR
Where Every Detail Matters
Hand-Stitched Elegance: Premium Nappa leather meets natural white ash wood trim for organic refinement.
Zero-Gravity Comfort: Airline-style seating with 12-way electric adjustment and 8-point deep-tissue massage.
Cinematic Sanctuary: A 15.6-inch ceiling display and dual-glazed glass create a private mobile theater.
Experience ROX
Ready to Redefine
Your Journey?
Visit one of our global showrooms for a private viewing and experience the uncompromising luxury of ROX firsthand.